Pandora: Unleashing Mobile Phone Ads
Posted: May 27, 2009
By: businessweek.com
Kraft, Nike, and others are getting results advertising on Pandora’s mobile music service. Is cell-phone marketing finally taking off?
Forever, it seems, we’ve been told that it’s just a matter of time—next year, for sure—that mobile marketing will take off in the U.S. Yet advertising on cell phones remains tiny……..[read entire article]
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