Optimizing Conversion Rates: Less Effort, More Customers
Posted: May 05, 2009
By: smashingmagazine.com
Sometimes small changes can have huge effects. Concerning conversion rates, which is the proportion of website visitors who submit their contact information or make a purchase, better Web design leads directly to greater revenue.
Most online store designers who want to optimize their conversion rates only concentrate on the “inner” part of the shopping process, the sales funnel. They focus on product pages, the shopping cart and check-out-process. This is good, but not necessarily sufficient. It is equally important that advertisements convert – just as the simple fact that users find the URL and that both (ads and URLs) perfectly fit the image conveyed by the landing page. Sound practices make for the most successful conversions…….[read entire article]
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