Optimizing Conversion Rates: It’s All About Usability
Posted: May 16, 2009
In eCommerce usability improvements usually have a huge impact on conversion reates. However, usability doesn’t only mean better visual guide or better site hierarchy. It also means a better communication with potential customers using a professional, trustworthy design, delivering the right information at the right time and communicating with users instead of throwing ad-slogans at them.
In this article you’ll learn what to consider when preparing a perfect landing page for your product, how to focus user’s attention on the most important parts of your sites and also how you can use videos and user ratings to improve your conversion rates……..[read entire article]
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