Digital Media Buzz > Optimize Your Videos For Prime Time

Optimize Your Videos For Prime Time

By: searchengineland.com

Many savvy advertisers are making strides in attracting their target audience with online videos. They are utilizing popular video sites such as YouTube and Hulu to engage and connect with consumers. This is an extremely smart strategy since 78 percent of the total U.S. Internet audience views online videos, according to March’s comScore Video Metrix.

The entertainment industry, for example, is using advertisements on YouTube’s home page to create hype for new movies such as “Transformers 2 Revenge of the Fallen.” The example below is a great illustration of how the industry can use eye-catching, still-framed images from the new movie to grab the audience’s attention. In addition, the copy for the advertisement informs the audience about the new movie and its upcoming release date……..[read entire article]