Making Social Networks Pay, Part 3: An Eye on Privacy
Posted: May 05, 2009
By: ecommercetimes.com
For marketers, the body of personal information that online social network users reveal about themselves is a gold mine. However, great care must be taken to handle that data honorably. Even though users put forth that info on their own free will, guidelines concerning how it can be used and how it can be shared must be followed.
Part 1 of this three-part series focuses on the strategies and technologies companies are employing to use online social networking as a marketing tool. Part 2 takes a closer look at some of the companies operating in this space and what kinds of specific services they offer.
Can the privatized and anonymized be monetized? When it comes to the mega-million-name member lists of social network sites like Facebook and MySpace, Big Business really wants to know……[read entire article]
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