Digital Media Buzz > Hard Rock Cafe Delivers Memorabilia to the Web

Hard Rock Cafe Delivers Memorabilia to the Web

Traditional Media in Transition chronicles the challenges and innovations undertaken by leaders in media, entertainment and technology.

In this premiere episode of Traditional Media in Transition, the Hard Rock International, a 38-year-old brand, takes the world’s greatest rock memorabilia collection for a wild ride through the web. Watch how Vertigo, in partnership with Hard Rock’s design and advertising agency Duncan/Channon, using cutting edge Microsoft Expression technology, translates the best of Hard Rock into an unforgettable online experience.

 

Traditional Media in Transition is brought to you by Zoom In Online (ZIO), an award-winning online video network. ZIO covers the best in pop-culture, providing visitors with the latest happenings in arts, entertainment, culture and technology with four online communities: Film & TV, Music, Photography and Design. Each community is updated daily with professionally produced video shows, podcasts, news stories and blog posts.