Google Offers Chrome to the TV Advertising Gods
Posted: May 13, 2009
By: ecommercetimes.com
Google’s going after the couch potato crowd with television advertising for its Chrome browser. The would-be competitor to Internet Explorer has just a teeny share of the market at this point, but Google apparently believes it can lure less-tech-savvy users to its fold through the traditional — and still powerful — TV channel.
While most of us have been yearning for a return to the 1990s-era economy, an Internet company advertising its products on television was not the sign we had in mind. Yet that is what TV viewers who still watch commercials will get to see this weekend, according to news accounts — and the advertiser is none other than Web 2.0 giant Google (Nasdaq: GOOG)……..[read entire article]
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