Google’s guide to Analytics
Posted: May 11, 2009
By: netmag.co.uk
Brett Crosby provides the inside track on how you can use Google Analytics to drive targeted traffic to your website, understand your visitors’ wants and needs, and make informed design improvements. Things change so quickly on the web. When I started working at software firm Urchin in 1996, web analytics was a niche product, important to (and understood by) perhaps a handful of people at an organisation.
When Google bought Urchin in June 2005 and launched Google Analytics later that autumn, the industry was moving away from expensive, complex tools in favour of free, easy-to-use ones, and these are quickly becoming more capable than those of the previous generation. Analytics has also expanded to encompass a larger tool set and conversion process. It includes offline data sources and multivariate testing solutions. Perhaps the largest shift is that virtually everyone is now aware of and able to afford a quality web analytics and multivariate testing platform…….[read entire article]
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