Digital Media Buzz > Free Abandonment Tracking Web Analytics Tool Launched

Free Abandonment Tracking Web Analytics Tool Launched

By: cmswire.com

So, web analytics has been a hot topic since, well, ever. The benefits yielded from knowing customer behavior patterns have been—and continue to be—quite clear.

The value formula is simple. If website owners and giant advertisers can track tidbits of information as detailed as which DOM nodes a mouse hovers over and as broad as which sites you like to visit, targeted marketing (and sales) effectiveness improves for those who know how to intelligently act on the data…….[read entire article]


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