Five tips on charging for content from Alan Murray of WSJ.com
By: niemanlab.org
Alan Murray, executive editor of The Wall Street Journal Online, doesn’t believe the canard that only financial news outlets can charge for content on the Internet. He concedes that the Journal has a built-in advantage — its audience reads the newspaper for business and profit — but in an interview this weekend, Murray told me, “The truth of the matter is there are tons of people out there paying large amounts of money, billions of dollars, to buy information every day.”
Check out the the first set of highlights from our conversation in the video above. (There’ll be a few more.) I’ve also sussed out five pieces of advice that Murray had for news organizations considering some sort of pay wall:……[watch video]

