Digital Media Buzz > Fetchback’s Retargeting Interface Gives More Comprehensive View of Campaign Metrics

Fetchback’s Retargeting Interface Gives More Comprehensive View of Campaign Metrics

 

By DMB - Press Release

Phoenix — FetchBack Inc., the only online advertising company to specialize in retargeting, today announced the launch of FIDO 2.0, a new generation of its technology platform that provides easy online access to the most comprehensive analytics available in the retargeting industry. With FIDO 2.0 clients have full access to their campaign reports, can manage and update their campaigns, and review campaign snap-shots with ease.

 “In the past two years we have discovered multiple ways to make retargeting more effective, relevant, and targeted and as a result the number of campaigns flowing through FetchBack is up dramatically It was necessary for us to re-invest into our technology and make sure our customers were able to easily get into the system, review their analytics, and get a 360 degree view of their retargeting campaign,” says Chad Little, FetchBack’s president and CEO.

FetchBack is the only company that specializes in retargeting that addresses the fact that 98 percent of site visitors fail to convert on advertiser or retailer websites. About 20 percent of those will return later on their own and “convert.” FetchBack helps marketers and e tailers get them back at a much higher rate, often approaching 50 percent.

FetchBack (www.FetchBack.com) is the Retargeting Company. On average, 98 percent of a Web site’s visitors leave without converting. FetchBack ‘fetches’ them back to that site via the industry’s most advanced retargeting platform. FetchBack provides reach with ease across multiple networks, actionable analytics, and keyword targeted dynamic ads. FetchBack Retargeting is easy to implement, and maximizes the conversions that retargeting has to offer.