ESPN Integrates Video Player on YouTube
Posted: May 19, 2009
By: adage.com
NEW YORK (AdAge.com) — As the Walt Disney Co. begins to embrace YouTube and Hulu, ESPN will become the first media company to integrate its own video player on YouTube on July 15, as well as the first network to offer pre-roll advertising on the video site. The deal was just one of the multiplatform milestones the sports cable network announced at its upfront presentation to advertisers at New York’s Nokia Theater today.
The “New Markets of Time” was the phrase given to ESPN’s aggressive programming strategies across its cable, online, radio, magazine, mobile and broadband properties, designed to give equal value to sports fans that catch their favorite teams online during the workday as to those who watch on TV in prime time……[read entire article]
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