Disney.com Mobile Web Offerings Drive Record Traffic and Engagement
Posted: May 22, 2009
Disney Online, which produces the No. 1 ranked community-family and parenting online destination (www.Disney.com), scored record traffic and user engagement numbers for its Disney.com mobile site in the first quarter of 2009. The strong growth was fueled by recent mobile web promotions and unique offerings including the Magical Celebrations Sweepstakes with Disney Parks, the launch of an iPhone/iTouch Safari version of the site and a mobile tie-in to the recently released Hannah Montana The Movie. Text MOBILE to DISNEY (347639)* to visit the mobile site.
Mobile traffic for the first quarter of 2009 increased substantially over the previous quarter, with page views up a record-breaking 38% and SMS messages up nearly 600%. Also, since the mobile site launched in late 2007, it has streamed over 2 million minutes of audio and generated over 135,000 personalized voicetone greetings from beloved Disney characters…….[read entire article]
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