Digital Media Buzz > Could one answer to paid content be found in a bottle of water?

Could one answer to paid content be found in a bottle of water?

By: niemanlab.org

Setting aside the “should we or shouldn’t we?” questions biting at the ankles of Paid Content, let’s stipulate, for the moment, that eventually we’ll all pay in some way for news content. It’s a big assumption, currently untested in a major market. But making that assumption prompts what, I think, is a more interesting question:

Is news content gasoline, or is it bottled water? That is, is online news a necessary commodity that people will begrudgingly pay for, because they have to, or is it a necessary commodity that’s packaged in a way that finds a happy and willing customer base?…….[read entire article]