Contextual Media and Advertising
Posted: May 22, 2009
By: scribemedia.org
Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms. The world is becoming an ever-growing contextual media and information experience. Consumers get to watch TV news shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter.
Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer……..[read entire article]
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