Bing, Bing, Bing: Get Ready To Hear About Microsoft’s New Search, Again and Again
Posted: May 25, 2009
By: readwriteweb.com
Microsoft is expected to launch its new search engine this week and AdAge reports this morning that it will ride a huge wave of new advertising to promote it. The company has long offered Live Search, it had been talking about a new product called Kumo and now rumor has it the new search product will be called Bing. Except Microsoft just lost an attempt to trademark the word Bing, so who knows.
Reports indicate that the ads won’t mention Google by name but will claim that other search engines don’t work well. It’s hard for us to imagine switching from Google search, but perhaps Microsoft will come out with something special. What would it take you to switch? Google did very little advertising to get where it is today; too much Microsoft search advertising could backfire..……[read entire article]
Loading ...