5 Simple Ways to Improve Your Web Copy
Posted: May 05, 2009
By: cmswire.com
It’s the Web, right? So it’s supposed to be sticky. Fortunately, there are simple ways to ensure visitors “stick around” your website. Even avoiding pricey add-ons such as corporate videos, your web copy alone — if done right — can make your website more attractive to users. Here’s how:
Speak directly to your visitors in a personal, authentic voice. Most web users don’t want to be entertained; instead, they’re looking for specific information. Your web copy should direct them with a few choice, friendly words……[read entire article]
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