The Wide Open World of Web Site Search
Posted: April 30, 2009
By: ecommercetimes.com
Google and Yahoo may be the undisputed Internet search leaders, but they’ve left plenty of room for smaller competitors to make their mark with other site search technologies. For e-commerce operations, the way customers search once they land on a site can be just as critical as the way they get there in the first place. Those who don’t find what they want — and fast — won’t stick around.
Google (Nasdaq: GOOG) and Yahoo (Nasdaq: YHOO) used to compete mightily in the site search category, but now the two have turned their focus toward search advertising, which makes them more money. Dozens of smaller players have emerged to fill the void — and to make money. Other site search solutions may have looked like diminutive Davids when they first appeared next to the Goliaths, but many of the smaller tools offer special functionality the giants don’t have. Like the big guys, however, smaller solution providers know that prospective buyers are attracted by the word “free.”………[read entire article]
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