SplashCast Figures Out That To Make Online TV Social, It Is All About The Chatter
Posted: April 29, 2009
By: techcrunch.com
One of the most social video experiences I’ve ever had on the Web was watching the Obama Inauguration speech on CNN.com alongside a live chat stream of commentary from all of my Facebook friends. It was like being in a giant living room that stretched across the country and hearing everyone’s reaction as the event unfolded.
The same dynamic on much smaller scale is happening with popular TV shows on Facebook and MySpace. Splashcast Media, which has created apps for about 20 different TV shows, two weeks ago introduced a new feature called Chatter into its embedded video players. For instance on Facebook it has apps for The Simpsons, The Office, Family Guy, and more. Once you install each app, you can watch episodes of teh show, many of them streamed through Hulu. SplashCast tells me that it is getting about 7 million monthly video views from one million unique viewers across all of its apps, with Hulu videos being the fastest growing proportion of that……[read entire article]
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