A Social Media Best Practice…
Posted: April 10, 2009
By: mediaphilosopher.com
In my previous post on social media measurement I highlighted the fact that the social web is a highly measurable medium. It is rich with metrics especially when it is compared to traditional media which produced only a few metrics to work with, like reach & frequency. In this post, I want to expand your “field of listening” and dive into a best practice that a brand can undertake: growing your Share of Conversation.
Most marketers are already familiar with the more popular measurement of share of voice. If we want to measure share of voice in social media amongst several competing brands, we would compare the number of articles, posts, tweets, videos or images where a brand and its competitors are mentioned…..[read entire article]
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