Counterpoint: Putting ‘Media’ Back Into Social Media
Posted: April 23, 2009
By: adage.com
My fellow DigitalNext contributor (and fine fellow whom I greatly respect and admire), Josh Bernoff, recently posted about the baggage that comes along with the word “media” when talking about “social media.
” He states: “If you’re going to participate in a big social site (Facebook, MySpace, Twitter, YouTube), call it a “social-network site” (or just a “social network,” for short). And you’re often better off with a channel or a profile or an identity than an ad in such an environment.”.……..[read entire article]
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