Online Shopping Goes From Solo Experience to Social Interaction
Posted: April 13, 2009
By: adage.com
NEW YORK (AdAge.com) — Online shopping is about to get social.
For years retailers have struggled to improve their online experience, but shopping online is still a solo endeavor, devoid of the interaction many consumers seek. Groups of women aren’t often found huddled around computer monitors for a shopping trip, after all.
Without that interaction and purchase validation, shoppers, plagued by indecision, often abandon retailers’ sites, said Andy Lloyd, CEO of Fluid, a San Francisco-based interactive agency. But now, with the proliferation of social media and the popularization of instant-messaging services, Mr. Lloyd believes customers and retailers are primed for what his agency has dubbed “Fluid Social.”……[read entire article]
Loading ...