Digital Media Buzz > Visual Interactivity: The Next Great Way To Engage Consumers

Visual Interactivity: The Next Great Way To Engage Consumers

By: mobiadnews.com

Looking around the world today, it seems as though everything is becoming digital - music, photos, video, ads, TV, books, etc. And it is clear that the mobile phone is playing an increasingly important role as a person’s means of interacting with this digital world.

In this two-part article we will take a look at a very interesting type of interaction which is still emerging - the mobile camera. The camera can be used in many ways to engage consumers: QR codes, augmented reality, advanced image recognition, plus several others…...[read entire article]


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