NBC serves 2.4 million mobile video streams in Q1
Posted: April 17, 2009
By: fiercemobilecontent.com
NBC.com today announced that through the NBC Rewind streaming video player, the site has delivered over one billion full episode streams. The landmark number was achieved in less than 2 1/2 years, since the launch of the player in October 2006. The announcement was made by Stephen Andrade, Senior Vice President Digital Development and General Manager NBC.com.
“Users are consistently and reliably using our Rewind player to catch up on their favorite shows and discover new ones,” said Andrade. “Clearly, with over a billion ’served,’ this has become a mainstream behavior.”……[read entire article]
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