FetchBack Retargeting Out Performs Paid Search
Posted: April 28, 2009
By: DMB - Press Release
Delivers Better ROI - At Times Over 100 Percent Higher
Tempe, AZ (April 28, 2009) FetchBack Inc., the Retargeting Company, today released data showing that its Retargeting outperforms paid search in tangible returns on the dollars invested in each. In a number of side by side tests* FetchBack’s Retargeting delivered anywhere from a 74% to a 112% higher ROI than paid search campaigns.
“There has been a persistent myth in our business that paid search is the holy grail of online advertising,” says Chad Little, FetchBack’s President and CEO, “but we can prove that in most cases FetchBack Retargeting delivers a higher value for advertisers. No one in their right mind would suggest that advertisers stop paid search, what we are stating by sharing this data is that advertisers need to look more carefully at the competitive ROI that Retargeting delivers. If they are running a paid search campaign, they should also be running a Retargeting campaign.”
Retargeting’s superior performance is credited to its ability to serve highly relevant displays ads to customers who have already visited a marketer’s or retailer’s web site in the past. FetchBack Retargeting allows advertisers to target lost prospects based on what products viewed while on the site, specific categories viewed, generate dynamic ads for advertisers, and provides comprehensive analytics.
“Paid search has been a crucial part of our marketing strategy,” says Jason Hesse, VP of Marketing for online retailer Abacus 24-7. “We knew that Retargeting was also important, but after seeing that our Retargeting ROI was over 100 % higher than our paid search ROI, we were blown away. Anytime we are running a paid search campaign, we will definitely have Retargeting running with it. Not doing so leaves money on the table.”
FetchBack (www.FetchBack.com) FetchBack is the Retargeting Company. On average, 98% of a Web site’s visitors leave without converting. FetchBack ‘fetches’ them back to that site via the industry’s most advanced Retargeting platform. FetchBack provides reach with ease across multiple networks, actionable analytics, and keyword targeted dynamic ads. FetchBack Retargeting is easy to implement, and maximizes the conversions that Retargeting has to offer.
*Gross sales generated from Retargeting and
Paid Search campaigns running at the same time
were divided by the cost of each campaign.
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