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JiWire, remains the leading mobile audience media company leveraging currently serving 20 million unique users monthly via 30,000 high-traffic, premium Wi-Fi hotspots. JiWire is the leader in reaching business travelers, affluent families and trendsetters in an online environment with high quality receptivity...
Read More..Mobile WiFi Usage Up, Steady Growth Continues
JiWire, remains the leading mobile audience media company leveraging currently serving 20 million unique users...
By Dave Fidlin Once upon a time, not all that long ago, companies had one primary method of connecting with consumers, and that was through advertisements within the traditional forms of media: print publications (newspapers and magazines) and broadcast outlets (television and radio). The Internet,...
Read More..Dell Uses Social Media to Promote Brand
By Dave Fidlin Once upon a time, not all that long ago, companies had one primary method of connecting with...
By Linda Broughton The Wholesale Application Community (WAC) is an “open global alliance” that seeks to “unite a fragmented marketplace” through providing an open industry platform for developing applications for mobile devices. The platform would enable application developers to more easily...
Read More..Will WAC Unite Cellphones?
By Linda Broughton The Wholesale Application Community (WAC) is an “open global alliance” that seeks to...
By Ken Liebeskind Product integration is the technique used to incorporate a sponsor’s product into branded videos, but the Wm Wrigley Jr. Company has gone over the top with the product inserts in the Orbit Gum Dirty Shorts, which debuted June 10. The Prom Date, a five minute video starring...
Read More..A Good Chew: Orbitz’ Dirty Shorts Go Viral
By Ken Liebeskind Product integration is the technique used to incorporate a sponsor’s product into branded...
By Sheila Shayon Ford is the first carmaker to make Google Maps a standard in-car feature. Their SYNC system sends a destination location from your home computer to your car - one turn at a time. Google Maps has become the lead tool for travel - claiming 15.50% market share, followed by MapQuest...
Read More..Cloud Computing Forecast Bright
By Sheila Shayon Ford is the first carmaker to make Google Maps a standard in-car feature. Their SYNC system...
By Barbara Gengler Microsoft, which has been slow in responding to Apple’s advances, was recently taken by surprise as Apple edged past the software giant in market capitalization. Recently, Apple emerged with a market value of roughly $222 billion compared with Microsoft’s $219 billion....
Read More..Apple Surpasses Microsoft
By Barbara Gengler Microsoft, which has been slow in responding to Apple’s advances, was recently taken...
Read More Featured ArticleDaily Buzz
For brand advertisers, YouTube can be a scary place, at least in theory. It houses the world's videos, after all, which includes plenty of things a brand might want to sponsor (pet food for a funny cat video, for example) and plenty that most wouldn’t. Read More: Click here Read More →
Read More..YouTube Launches Brand Protection Feature
For brand advertisers, YouTube can be a scary place, at least in theory. It houses the world's videos, after...
The notion of net neutrality evokes a sense of righteous entitlement whenever anyone vaguely threatens this sacred principle. The mere discussion gets a knee jerk "the net should stay neutral" reaction that rivals what the "live free or die" call probably evoked in its day. Read...
Read More..Why the Net Was Never Really Neutral Anyway …
The notion of net neutrality evokes a sense of righteous entitlement whenever anyone vaguely threatens this sacred...
NEW YORK (AdAge.com) — Blockbuster finally has a point of differentiation to advertise and strong creative to engage consumers, but it may not have the money to invest in marketing to pitch it.] Read More: Click here Read More →
Read More..Now Playing at Blockbuster: Catch 22
NEW YORK (AdAge.com) — Blockbuster finally has a point of differentiation to advertise and strong creative...
NEW YORK (AdAge.com) — The Awl is expanding. The three-man enterprise will now include a fourth in its effort to launch a new website Wednesday called Splitsider, which will focus on comedy and entertainment news.] Read More: Click here Read More →
Read More..The Awl Goes for Laughs With Spin-off Site Splitsider
NEW YORK (AdAge.com) — The Awl is expanding. The three-man enterprise will now include a fourth in its effort...
NEW YORK (AdAge.com) — Is it real or isn't it? Gillette and tennis great Roger Federer aren't saying. One thing's certain: The video of Mr. Federer knocking a metal bottle off a man's head with a tennis ball hit the Viral Chart at No. 1 last week, with more than 5 million views. More...
Read More..Roger Federer`s Tennis Ball Stunt Proves Viral for Gillette
NEW YORK (AdAge.com) — Is it real or isn't it? Gillette and tennis great Roger Federer aren't saying....
(AdAge.com) — In this new weekly chart — a collaboration between Advertising Age and real-time buzz tracker OneRiot — we monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz. More Info:...
Read More..Top 7 Brand Stories With Major Social-Media Buzz, Aug. 19-26
(AdAge.com) — In this new weekly chart — a collaboration between Advertising Age and real-time buzz...
Read More Daily BuzzProduct Buzz
Alpha Software has launched the latest iteration of its Alpha Five software used by over 1 million developers and tens of millions of users, Alpha Five V10. It is the first programming tool that enables software developers to visually build rich Internet database applications powered by Ajax without...
Read More..Alpha Five
Alpha Software has launched the latest iteration of its Alpha Five software used by over 1 million developers...
You’ve got a website and you’re already publishing content to the web via RSS and Atom feeds, Twitter, iTunes podcasts, Flickr streams and more. Now you want to promote your site by creating an iPhone/iPod Touch app. That process can take months and involve hefty development fees. AppMakr,...
Read More..AppMakr
You’ve got a website and you’re already publishing content to the web via RSS and Atom feeds, Twitter,...
The digital counterpart of that old business chestnut that you can’t manage what you can’t measure may be, “You can’t manage what you can’t monitor.” Nowhere is that more true than when you’re trying to take advantage of cloud services and are using multiple...
Read More..Cloudkick
The digital counterpart of that old business chestnut that you can’t manage what you can’t measure...
Read More Product BuzzAgency Spotlight
Location: Akron, Ohio Number of Employees: 15 Notable Clients: Cleveland Cavaliers, Carter Lumber, SKF URL: www.sagerock.com Founded in 1999, SageRock is a digital marketing agency dedicated to helping brands engage their audiences online. This is made possible with a suite of solutions that cover...
Read More..SageRock
Location: Akron, Ohio Number of Employees: 15 Notable Clients: Cleveland Cavaliers, Carter Lumber, SKF URL: www.sagerock.com Founded...
Location: Novi, Mich. Number of Employees: 20 URL: www.jenesysgroup.com Jenesys Group is a full service digital marketing agency located in Novi, Michigan, just outside of Detroit. An expert in Internet technology, the company offers services that range from web development and hosting to social...
Read More..Jenesys Group
Location: Novi, Mich. Number of Employees: 20 URL: www.jenesysgroup.com Jenesys Group is a full service digital...
Location: Boston and Medford, MA Number of Employees: 10 Notable Clients: Somerset Industries, Data Direct and Century 21 URL:Website: http://www.brickmarketing.com/ Brick Marketing is a full service search engine marketing (SEM) firm that helps companies of all sizes and types increase sales through...
Read More..Brick Marketing
Location: Boston and Medford, MA Number of Employees: 10 Notable Clients: Somerset Industries, Data Direct and...
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