JiWire, remains the leading mobile audience media company leveraging currently serving 20 million unique users monthly via 30,000 high-traffic, premium Wi-Fi hotspots. JiWire is the leader in reaching business travelers, affluent families and trendsetters in an online environment with high quality receptivity... 

By Dave Fidlin Once upon a time, not all that long ago, companies had one primary method of connecting with consumers, and that was through advertisements within the traditional forms of media: print publications (newspapers and magazines) and broadcast outlets (television and radio). The Internet,... 

By Linda Broughton The Wholesale Application Community (WAC) is an “open global alliance” that seeks to “unite a fragmented marketplace” through providing an open industry platform for developing applications for mobile devices. The platform would enable application developers to more easily... 

By Ken Liebeskind Product integration is the technique used to incorporate a sponsor’s product into branded videos, but the Wm Wrigley Jr. Company has gone over the top with the product inserts in the Orbit Gum Dirty Shorts, which debuted June 10. The Prom Date, a five minute video starring... 

By Sheila Shayon Ford is the first carmaker to make Google Maps a standard in-car feature.  Their SYNC system sends a destination location from your home computer to your car - one turn at a time. Google Maps has become the lead tool for travel - claiming 15.50% market share, followed by MapQuest... 

By Barbara Gengler Microsoft, which has been slow in responding to Apple’s advances, was recently taken by surprise as Apple edged past the software giant in market capitalization. Recently, Apple emerged with a market value of roughly $222 billion compared with Microsoft’s $219 billion.... 

Alpha Software has launched the latest iteration of its Alpha Five software used by over 1 million developers and tens of millions of users, Alpha Five V10.  It is the first programming tool that enables software developers to visually build rich Internet database applications powered by Ajax without... 

You’ve got a website and you’re already publishing content to the web via RSS and Atom feeds, Twitter, iTunes podcasts, Flickr streams and more. Now you want to promote your site by creating an iPhone/iPod Touch app. That process can take months and involve hefty development fees. AppMakr,... 

The digital counterpart of that old business chestnut that you can’t manage what you can’t measure may be, “You can’t manage what you can’t monitor.”  Nowhere is that more true than when you’re trying to take advantage of cloud services and are using multiple...